How to Market Your New Squarespace Website to Get More Paying Clients
If there's one thing we love talking about as much as Squarespace websites, it's how to get more clients to your website so they can believe in your brand as much as you do. After all, what business owner wouldn't want to show off their new website to their dream clients?
But how do you actually get people to visit your site? Even with a billion (literally) other websites out there, there are three proven marketing strategies that with enough time, intention, and research, can bring potential clients right to your website.
In this blog post, we're going to consider the benefits of three strategies that will help you market your new Squarespace website to your ideal client:
SEO & blogging
Email marketing
Social media
Let’s dive into each one below.
SEO & Blogging
Learning about SEO can feel like stepping into an alternate universe with new phrases and words that sound like a foreign language. SEO, or search engine optimization, is the practice of making content understandable and accessible for your target audience through search engine results. The higher you show up in search results, the more opportunities you have to get traffic to your website.
There are some techniques and strategies involved in helping your website rank as high as possible. By optimizing your content and making it easier for search engines to understand, SEO helps you connect with your target audience. The goal of SEO is to attract more visitors to your website, ultimately enhancing your online presence and getting you more paying clients.
There are three things you can do to easily improve the SEO on your website:
Optimize your site’s title tags and meta descriptions
Make sure your website looks good on mobile devices
Add new content regularly and update outdated content
If you want to learn more about how to do these three things to optimize your website, read this blog post!
One of the biggest improvements you can make to your site overall is adding SEO keywords throughout your website content. Keywords are words or phrases that your potential clients are putting into a search engine to find answers and information. But it requires a bit of research to find the perfect set of keywords to help your dream clients land on your website.
For example, the keyword “wellness” is going to get a billion results (literally). On the other hand, "Denver wellness practitioner" is much more targeted and relevant.
So how do you find these more targeted keywords that your audience is using to find businesses like yours? There are tools that will help you identify the different characteristics of the perfect search. Things like search volume, relevance, competition, and authority. You can learn what all of these mean and how to use them to find the perfect keywords to work into your website copy in this blog post.
Another great opportunity to use keywords is through blogging. Blogs give you the opportunity to answer your audience's biggest questions through long-form, informative content. The more information on your website that can be accessed by your audience, the more search engines will like your website. Each blog you write is another chance to target a specific set of search criteria in a way that flows naturally.
Blogs are also a great way to build a network of links between your website and others, which is another great way to get more eyes on your website. The more visitors and backlinks you have, the more your website will get recommended to potential customers who are searching for the information you're sharing.
Recommended: My Top 7 Tips for More Delightful Blogging Plus 3 Online Tools to Make It Easier
Email Marketing
Blogging isn't just a good opportunity to share your content with potential clients, but it's a great way to build a deeper connection with your existing audience. You can use both social media platforms and email marketing efforts to keep your audience up to date with what's new on the blog.
There are even more benefits to email marketing as well. If you have a brand new website, you want to show it off. Increase anticipation by building a waitlist for your brand's relaunch. This will help you collect a list of potential paying clients interested in learning more about your business. Email newsletters can feature the content that website visitors will enjoy when they visit your website. This can be anything from your latest speaking appearances, new blog posts, free resources, or the digital or physical products in your online shop.
Here's how you can get started with email marketing:
Make a freebie – develop a valuable offer to give your audience for free in exchange for them handing over their email address to join your subscriber list. The best freebies (also called lead magnets) solve a particular problem for your audience. That's how you know that your offer will be truly helpful to your potential clients. It can also act as the first stepping stone towards someone investing in your services. For example, our freebie is a Website Content Planning Workbook. Anyone who is considering a new website will be thinking about how they should organize their site, what pages they need, etc. so this is a perfect tool to get them started.
Promote your freebie - this is the gateway to your email list! Just like you have to generate traffic to your website to get paying clients, you have to promote your freebie. You should promote your freebie on your website, throughout your blog, and use social media to share your freebie with even more people.
Create a welcome sequence - a welcome sequence is a kind of email marketing campaign sent to new subscribers who have just joined an email list. The purpose of a welcome sequence is to introduce the new subscriber to the brand or organization, provide them with useful information, and establish a relationship with them.
Don't neglect your subscribers - consistency is key to keep people interested in your brand and your services! This will also help to build trust and credibility with your potential clients. If you're dedicated to your marketing efforts, then people will likely trust that investing in your services is also a good idea.
Want to learn more about how to grow a thriving email subscriber list? Read this blog post!
Social Media
Studies have shown that people tend to spend nearly 2 hours on social media each day (source). This means it has some of the greatest potential to get your business and website in front of new ideal clients.
In 2022, over 4.59 billion people have social media profiles (source). Imagine the possibilities that come with reaching just a fraction of those people, that's still thousands of people that could be interested in what you have to offer.
Not only is social media itself a great place to build connections and guide people to your website, but it's another opportunity to share new blog posts and other free, informational content with your audience – even your lead magnets. When you use social media to introduce people to your brand, it will increase their exposure to your brand. The more someone interacts with your brand, the more likely your business is to stick in their mind – leading to them eventually investing in your services or referring someone to you.
Get Started Growing Your Website
Blogging regularly, developing a consistent email marketing strategy, and promoting your content on social media all work together seamlessly to establish a powerful online presence so you can attract more paying clients to your Squarespace website.
Are you in need of a new website to share with your ideal clients? Take a look at our Squarespace template shop to find your next website and reach out to us with any questions. We’d love to help you take the next step toward online success.