Blogging feels like it’s been around forever. And honestly, it kind of has been. But the ubiquity of blogging can give the impression that it’s a thing of the past that no longer holds value for today’s business owner. 

But the truth is that blogging is one of the most effective and affordable ways to grow your business. Whether you’re hoping to establish credibility and thought leadership, drive more leads to your website through SEO, or introduce and build your brand personality, blogging is one avenue that you shouldn’t overlook.

But not everyone has the time, energy, or interest in blogging. I get it. It takes time, research, and the will to write — which at times can feel pretty overwhelming when you’re a busy business owner. But blogging can be a delightful activity when approached with the right mindset and strategies. 

Here are my top 7 tips to make blogging more enjoyable so it feels less like a chore and more like a delight:

1. Find Your Passion

Choose topics for your blog that you’re genuinely interested in, and passionate and knowledgeable about. When you write about topics that you enjoy, it brings more excitement and enthusiasm to your writing. This naturally makes the blogging process more enjoyable for you and that enthusiasm comes across in your writing. 

When you’re an expert in a topic, you know that most people probably don’t think about that topic nearly as much as you do. It’s okay to keep talking about that topic repeatedly. Not everyone in your audience is going to see every single thing you share so it will likely only feel repetitive to you. Stick with what you care about! Your people will find you.

2. Connect With Your Audience 

Engage with your readers and build a community around your blog. There are so many ways to do this. Your blog can be the pillar around which you build your community online. Let me show you what this looks like:

1. Post a blog to your website

2. Send an email newsletter to your subscriber list directing them to your latest blog post

3. Post to social media about your latest blog post

4. Turn on commenting for blogs

5. Respond to comments

6. Respond to comments on social media 

Building relationships with your readers makes blogging more enjoyable as you see the genuine impact your content has on your audience. Hearing stories of the lives you’re changing by sharing valuable information with your audience will keep you energized and motivated to keep going.

Here’s one technical tip — when you’re writing, always try to visualize one specific member of your audience and write directly to them. What might speak to them or encourage them?  View your audience as real people (which they are!) who could truly benefit from what you have to say. It will make your writing more personal, engaging, and much easier to read.

3.  Experiment With Different Formats

No two blogs are the same. Don't be afraid to try out different blog post formats. Here are just a few to explore in your writing:

• Research reviews

• Lists

• How-tos 

• Case studies 

• Favorite recipes

• Personal narratives

Experimenting with different formats will keep your content fresh and interesting for both you and your readers, and help you find your unique blogging style.

4.  Collaborate With Others

Collaborate with community members or other experts in your niche. Collaborations can bring new perspectives, ideas, and insights to your blog, and create opportunities for mutual promotion and networking. These connections can make blogging — and business in general — a more enjoyable and collaborative experience where everybody wins. 

Ask a trusted colleague to write a blog to feature on your website and you can return the favor on their website. The backlinks you’ll create to each other’s sites also help improve your SEO (search engine optimization) because they represent a “vote of confidence” from one site to another. 

5.  Use AI to Get Past Writer’s Block

Sometimes getting started is the hardest part of writing. While I don’t recommend using AI for your research or content writing, it can be a great way to generate ideas, nail your tone of voice, and get past writer’s block. 

Here are four AI prompts to help you get started with your blog writing. Just open up ChatGPT and type in these prompts, replacing the highlighted text with your own information:  

1. I am a [FILL IN OCCUPATION HERE] and my ideal audience is [FILL IN IDEAL AUDIENCE HERE]. Please suggest ideas for blog topics that my ideal audience would want to read.

2. My ideal audience is [FILL IN YOUR IDEAL AUDIENCE HERE]. I want to write a blog where I talk about [FILL IN YOUR BLOG TOPIC HERE]. Can you recommend an outline for this blog? {Keep going with follow-up questions until you’re happy with the outline}

3. Please provide 5 article citations from reputable sources like PubMed or Google Scholar about the following [INSERT ONE OF THE OUTLINE TOPICS FROM QUESTION #2 ABOVE]

4. [REFER BACK TO THE TOPIC FROM QUESTION #2 ABOVE] Can you draft an introduction for this topic? Please use a friendly, but professional tone. Please draft a conclusion as well. Be sure to include a call-to-action in the conclusion for the reader to [INSERT YOUR CTA HERE].

Remember that AI is only pulling information that is already online, so I recommend only using it to get your ideas flowing. If you do plan to use any content it has drafted for you, like an introduction or conclusion, run it through a plagiarism checker like Quetext first. 

6. Use Google to Find Topics Your Audience Is Searching For

Writing about topics your audience wants to read is both satisfying and rewarding. But how can you find out what they’re interested in? Besides directly asking your clients or patients, there are a few different ways you can find out what topics people are searching for. 

If you Google a topic, when you scroll down in the results, you’ll find a section labeled “People also ask” on that topic. These lists are generated by Google from related submissions into Google’s search engine. This is an easy way to see specific questions people are searching for related to a topic. You can use these questions to create your blog outline so you can be sure you’re answering the questions people are asking about that topic.

7.  Practice Self-Care & Outsource As Needed

Here at Well Sites, we’re big on self-care and creating a life that is balanced. Blogging can be time-consuming and mentally draining, especially after a long week of clinical work. So it's important to practice self-care. Make sure to schedule regular breaks, set realistic goals and boundaries, and take care of yourself physically, mentally, and emotionally. This can help prevent burnout and make your blogging journey more enjoyable and sustainable in the long run. 

Remember, blogging is a personal endeavor, and finding what makes it enjoyable for you may vary from person to person. And, we’d be remiss not to say it — if it’s not working for you, it’s not working! There is more than one right way to get the job done.

Blog writing can be outsourced, which is often a much better use of your time. There are many professional copywriters who specialize in writing for the health and wellness industry. Good copywriters are well-versed in keyword research, headline optimization, and SEO optimization, so you’re getting the absolute best bang for your buck. 

Evaluate what your time and energy are truly worth to you. For example, if your hourly rate is $300/hour and it takes you 5 hours to complete a blog, that’s the equivalent of $1500. Instead of writing your own blog, you could use that time to see patients and pay a copywriter $400 to write your blog for you. 

3 Online Tools for Easier Blogging

Writing the actual blogs is one thing, but getting that content prepped, published, and promoted is the next step. There are a few online tools we use regularly that help us blog more efficiently. In addition to ChatGPT, which was discussed above, we recommend the following online tools:

1. Google Docs

Google Docs is our preferred platform for writing blogs. Why? It’s easy to edit and share between staff, allows multiple people to leave comments and suggestions, and has a great sidebar for notes or comments. Plus it auto-saves as you’re working so you never have to worry about losing any of your work. 

One of the best features of Google Docs is the ability to put headlines in proper formatting for SEO. Think of this as the hierarchy of an outline, except instead of I, II, III — the headline formatting is called “H1”, “H2”, “H3”, and so forth. The H1 is the title of your blog. Each major subheading is an H2, and subheadings below those are H3. 

By including this formatting in Google Docs when you’re writing your blog, you can easily copy all of the text, paste it into your website editor, and the all-important heading formatting will carry  over when you paste it. 

These heading tags are some of the most important features to get your blogs to rank in search results, so we think it’s a pretty important perk. 

2. Headline Analyzer by CoSchedule

This is our favorite tool for ensuring your headlines are engaging, keyword-rich, and clickable. 

Why is this so important? 

Because when your potential clients go to Google to search for a service they need or a health condition they’re struggling with, Google will look for these keywords — and even the order the words are in — to determine what the closest match is to what the person is searching for. And rank them accordingly in the search results. 

Then, your potential client will have a multitude of similar titles to choose from. Which one will they click on? 

Probably the one that has the most interesting and appropriate headline to what they’re looking for. 

Let’s go ahead and try out this tool now so you can see how easy it is:

1. Click here to open the tool.

2. Type in an idea you have for a blog topic. It will give you a score. The goal is to get your headline above a score of 70…the higher the better! 

3. Below your score, it will show you how it came up with your score and tips to make it stronger.

4. Alter your headline using the suggestions and click “Reanalyze” until you score high enough. You may need to repeat this several times. You’ll be able to see how your headline grew from a bit mundane to much more engaging and enticing.

It doesn’t take long before you get good at this. You’ll get better at writing headlines in no time!

3. Ubersuggest

Ubersuggest is a more technical platform for keyword research. It helps you find the things people want to read about. Ubersuggest is free, but you do have to create an account and the free account only gives you a limited number of searches per day. But it’s still a worthwhile tool if you’re looking for good keywords for well-ranking blogs. 

To use it, create your free account and then click on “Keyword Research” in the left panel. Type your topic idea into the search bar. The search results will give you a lot of data, but what you’re looking for are keywords with:

1. High search volume and

2. Low SEO difficulty (these are highlighted in green)

This combination means there are enough people searching for your keyword to make it worthwhile, but the competition with other websites is low enough that you have a higher chance of ranking for it.

Blog writing is an amazing long-term marketing strategy and an organic way to attract your ideal clients, but like anything, it takes some work at the beginning. 

We really hope that through these pro tips and tools, blog writing can become a little more delightful for you. But if it’s not in your wheelhouse, outsource it and get back to doing what you love!

Website Templates for Health and Wellness Professionals

If you’re struggling with getting your website built or re-designed, I recommend giving our website templates a look. I created them because I noticed how many health and wellness professionals did not have the budget or the time to invest in custom web design.

By creating ready-made, customizable websites built with copy strategy, I’m able to serve many more people who need an effective, affordable website solution.

Here is a glimpse of a few of our templates available now:

Since 2020, we have provided copywriting and custom web design for health and wellness professionals. Shop Well Sites pre-made Squarespace website templates — and come away with an elevated and strategic website for your health business.

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